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Importance of Content Management in Web Marketing Technology Articles | June 20 Cheap Dikembe Mutombo Jersey , 2013
If you start to peel off the layers of the all-pervasive phenomenon that we all know as the Internet, you will very soon realize that there is one thing that powers the monster ? content.

If you start to peel off the layers of the all-pervasive phenomenon that we all know as the Internet, you will very soon realize that there is one thing that powers the monster ? content. From a middle school kid working on his science project to his mother hunting for kitchenware to his dad preparing for a meeting Cheap Pete Maravich Jersey , everyone reaches out to the World Wide Web to seek information.

On the other side of these transactions are enterprises flooding the cyberspace with bits and bytes to satisfy the needs of these seekers. However most of these organizations suffer from poor content management, resulting in high volume of low quality data.

Content content everywhere

Most companies measure the effectiveness of data by the number of clicks or visitors. That is a fool?s pursuit. Such metrics nurture ?volume mania?. It is fairly easy to doctor the volumetric data. In fact, high volumes Cheap Spud Webb Jersey , particularly when it comes to the number of pages can be detrimental to the cause of a better customer experience. Content teams like Microsoft Excel, Liverpool council website, and Telenor have found that deleting 80% of the content produces better results.

The reason for this is that any information that is not vital to the product and service being sold of promoted confuses and sidetracks the customer by cluttering the search and navigation.

Is content important?

Unless you are a web media company Cheap Dominique Wilkins Jersey , content in itself has very little direct value for you. The worth of the data is in what it supports. For e.g. having knowledge articles is useless until it reduces the number of support calls. Similarly, unless advertisements generate revenue, they are a sunk cost. Online registration data for a webinar cant be called fruitful till it results in significant sales leads.

This is perhaps the reason that web-marketing teams employ a ?shotgun? approach when addressing the challenge of data management. The creation is focused on everything even remotely relevant Cheap Dennis Schroder Jersey , if that. This approach is a double-edged sword, and more often than not, turns the consumers away.

The main shortcoming of information is that it?s very hard to measure how it delivers direct value. To be effective Cheap Atlanta Hawks Hats , it needs to be linked to other drivers of value such as support and sales.

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